Target Audience – One of the Four P’s

In order to create an effective advertising message, it is important to know who your target audience is. The target audience includes the end-user, the person who makes the purchase, and the one who influences the purchasing decision. For instance, McDonald’s target audience is made up of children and their parents. The children influences their parent’s purchasing decision. Therefore, McDonald’s advertising message is directed toward the children, as well as their parents.