Editorial suggesting "loud, pointed, organized protests" against this attempt to "take over your web pages."
http://www.applelinks.com/articles/2001/08/20010803142336.shtml
Explains how Top Text and similar programs can negatively affect income streams, particularly for sites that use affilate programs.
http://www.associateprograms.com/search/newsletter173.shtml
A webmaster's editorial accusing TopText and Intelsoft International's Surf+ of theft, false advertising, and deceptive self-promotion.
http://www.cotse.com/8202001.html
Editorial asking "How far should advertising go?" Examines eZula's browser plug in as a specific example of unethical advertising.
http://www.rubak.com/article.cfm?ID=13
Discussion about the eZula TopText defacement in the context of copyright violation.
http://www.geekvillage.com/forums/showthread.php?s=&threadid=12175
San Francisco Chronicle: mentions concerns about the ethics of covert advertising, and commercial firms outraged by links to competitors' sites.
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2001/07/30/BU231339.DTL
Explains how the eZula system works and provides resources that allow users to remove it and to help web site owners protect their sites from unwanted advertising insertion.
http://www.unwantedlinks.com/
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