- the use of tobacco brand names on non-tobacco merchandise or services - as a means of promoting cigarettes when faced with a ban on direct tobacco advertising.
http://www.ash.org.uk/html/advspo/html/brand.html
English has become the lingua franca of global merchandise, but does it mean anything? Salon article.
http://ww1.salonmagazine.com/media/media960916.html
The malt-liquor industry, drunk on high-octane sales to the black hip-hop nation, has set its sights on the Latino youth market.
http://www.metroactive.com/papers/sonoma/10.02.97/latino-drinking-9740.html
Are cigarette manufacturers not just placing ads but also creating magazines for their own advertising? Article from Salon.
http://ww1.salonmagazine.com/media/1997/12/15media.html
When you're a big corporation and you step in racial doo-doo, you call Chisholm-Mingo -- your full-service agency for repentance, prevention and brand-burnishing. Salon article.
http://www.salon.com/media/col/shal/1999/07/20/chisholm/
Seasonal campaigns by TV network affiliates aimed at boosting ratings in order to maximize advertising revenue.
http://www.culturalstudies.net/sweeps.html
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