Hi: Guest
Register | Forgot Password | FAQ's 
 
The MasterMOZ Web Directory
   The MasterMOZ Web Directory > Society > Issues > Business > Advertising > Insider Perspectives


Advanced



Brand personality Is this your site?    
A relationship with a brand can be like a relationship with another person.
http://haas.berkeley.edu/~market/PAPERS/AAKER/BOOKS/BUILDING/brand_personality.html

Confessions of an undercover drink fink Is this your site?    
Sometimes ads just aren't hip enough. PR firms are now employing undercover marketers to promote products by word of mouth. Article from Salon.
http://ww1.salonmagazine.com/media/1997/12/09media.html

Feelings Evoked by Warm, Erotic, Humorous or Non-Emotional Print Advertisements for Alcoholic Beverages Is this your site?    
Academy of Marketing Science Review article describing the application of theory and analysis in the production of advertisements based on a study of young adults and print ads for...
http://www.vancouver.wsu.edu/amsrev/theory/geuens01-98.html

Give your brand in marriage Is this your site?    
For a brand sell to be effective long-term, the advertising needs to create an emotional involvement between the consumer and the brand. Exponent, Jacque Chevron, describes brand...
http://www.JRCandA.com/art_brandmarriage.html

Keeping up with the Jonesness Is this your site?    
An account planner describes the quest for brand essence. From Salon.
http://ww1.salonmagazine.com/media/feature/1999/06/24/brand/index.html

Lexicon Branding, Inc. Is this your site?    
Leading company presents its pitch on the commercial value of expertly crafted brand naming.
http://www.lexiconbranding.com/

Propagandium.com Is this your site?    
a 'love-hate' perspective on the past, present and possible future of advertising [Requires Flash].
http://www.propagandium.com/

Ruth Shalit - Salon column Is this your site?    
A New York ad agency account planner and Salon columnist provides sardonic commentary on the trade.
http://ww1.salonmagazine.com/archives/1999/col_shal.html

Semiotic Solutions - Cultural Creativity - Home Is this your site?    
"Semiotic Solutions has pioneered the adaptation of cultural theory to the spheres of marketing and advertising in the UK."
http://www.semioticsolutions.com/

The Advertising Graveyard Is this your site?    
Gallery of controversial advertisements which clients declined to run.
http://www.zeldman.com/adgraveyard/

The power of hype Is this your site?    
Forbes magazine on new avenues for creating hype to serve brand marketing. Focuses on Bebe clothing.
http://www.forbes.com/forbes/99/1101/6411228a.htm

New: Updated:


The Most Accurate Websites On The Internet™
Contact Us | About Us | Partner With Us | Press | RSS Feeds | FAQ's

Copyright 2006-2008 Webmasters, Inc. All Rights Reserved Worldwide. Patent Pending
MasterMoz and its emblems are trademarks of Webmasters, Inc.
Any other trademarks or trade names used on this website are the property of their respective owners.


Special Offer for Dmoz Editors
Supplemental listings provided by the Open Directory

Help build the largest human-edited directory on the web.
Submit a Site - Open Directory Project - Become an Editor