FTC rules and guidelines to protect businesses and consumers and help maintain the credibility of the Internet as an advertising medium
http://www.ftc.gov/bcp/conline/pubs/buspubs/ruleroad.htm
Details CommercialAlert's 2001 complaint of deceptive advertising in search results, and the FTC's ruling from 2002.
http://www.commercialalert.org/index.php?category_id=1&subcategory_id=24&article_id=113
A series of articles that help discern ethical search engine optimisation services from unethical ones. Advice on how to deal with unethical providers and how to reduce the risk ...
http://www.bigmouthmedia.com/search_engine_information/customer_guide/
Reviews efforts to create standards for SEO industry and search engine marketing professionals.
http://searchenginewatch.com/sereport/01/11-standards.html
Documents how the FTC stopped a scheme to mislead consumers to porn sites via search engines. First time a government agency asserted regulatory authority over search engine listin...
http://www.ftc.gov/opa/1999/09/atariz.htm
Originally created for an SEO contest, this FAQ answers a wide range of questions about search engine optimization with a focus on the ethics of various SEO techniques.
http://www.nigritudeultramarines.com/
Reviews major search engines to see if disclosures of paid content are clear and conspicuous.
http://searchenginewatch.com/sereport/article.php/2214891
Talks about the difficulties in getting listed in a search engine and search engine ethics implications.
http://www.saintlouisflamenco.com/webmaster/searchengines.htm
Offers a guide to search engine spam that allows search engine marketers to objectively evaluate actions to see whether those actions equate to spamming a search engine. Aims to pr...
http://www.silverdisc.co.uk/articles/spam-classification/
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