Geared toward sales promotion and marketing executives who manage POP displays, trade show exhibit and sales promotion programs. Features advertiser and subscription information.
http://www.creativemag.com/
Covers strategy and practice for the customer driven enterprise, focusing on customer service, call centres, best practices, strategy and advice.
http://www.customermanagementonline.com/
Covers in direct marketing and customer management, such as analysis techniques, outsourced services, database management and cleansing.
http://www.dmarket.co.uk
Covers multiple aspects of direct marketing, including postal and regulatory issues, creative, lists, customer relationship management. Published by Primedia Business Magazines and...
http://www.directmag.com
Tips and books about finding and keeping business customers. Direct mail, telephone selling, database, Internet and direct marketing techniques and strategies.
http://www.dmpublishers.com
JEMS is a specialist on-line marketing journal devoted to high quality research that develops empirical generalisations related to marketing, consumer behaviour, and strategy.
http://www.empgens.com/
Marketing articles, book reviews, glossary, ROI calculators and other related resources, with an emphasis on marketing communications.
http://www.marcommwise.com
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